Conditioners and hair masks play a crucial role in improving hair health by providing essential nourishment, and hydration, and repairing the hair strands. They work in different ways to address various hair concerns and promote overall hair well-being. Let us explore the key roles of conditioners and hair masks in improving hair health:

• Nutrient infusion: Hair masks are often enriched with a variety of nutrients like murumuru seed butter, vitamins, hydrolysed pea proteins, and essential oils (like tea tree oil). These nutrients nourish the hair follicles and promote overall hair health, encouraging new hair growth and enhancing the natural shine of the hair.
• Hydration and moisture: Dry and damaged hair often lacks hydration, leading to split ends and brittle texture. Conditioners and hair masks are formulated with moisturizing ingredients that help to hydrate the hair and lock in moisture. This results in softer, smoother, and more manageable hair.
• Scalp health: Some conditioners and hair masks contain ingredients that can benefit the scalp as well. A healthy scalp is essential for healthy hair growth, as it provides a nourishing environment for the hair follicles without unnecessary silicone built-up residue.
• Detangling and ease of styling: Deep conditioning makes it easier to detangle the hair, reducing the risk of hair breakage while combing or brushing. This, in turn, contributes to overall hair health by minimizing hair fall.
• Smoothing and frizz control: Effective nourishing through conditioning helps smooth the hair cuticles, reducing frizz and tangles. By providing a protective barrier, they improve the hair's texture and volume

Specific ingredients tend to target and rectify, a specific hair concern whilst simultaneously repairing overall hair damage and restoring hair’s natural shine and vitality. Common hair conditioning agents include -

1. Pea protein

   Pea protein plays a beneficial role in improving hair conditioning due to its unique properties and ability to provide essential nutrients to the hair. As a plant-based protein, pea protein offers several advantages for hair health and conditioning, such as-

   • Reduce frizz and enhance overall hair texture
   • Adds volume to the hair, making it appear fuller and more voluminous
   • Hydrating and preventing dryness and brittleness
2. Murumuru Seed Butter

   Murumuru seed butter plays a significant role in improving hair conditioning due to its rich composition of essential fatty acids, vitamins and nutrients. When incorporated into hair care products, such as conditioners and hair masks, murumuru seed butter offers several benefits for hair conditioning, such as-

   • Reducing the likelihood of breakage and split ends
   • Smoothing the hair cuticles and reducing frizz
   • Creating a protective barrier on the hair, shielding it from environmental stressors
3. Babassu oil

   Babassu oil derived from the seeds of the babassu palm tree is highly beneficial for hair health, in the following ways-

   • Anti-inflammatory in nature - helps soothe irritated and itchy scalp conditions
   • Combat dryness and restore hydration to the hair strands
   • Beneficial for maintaining hair strength and structure
4. Erythritol

   It is a widely recognised hair conditioning agent. While it may offer some moisturising properties due to its ability to attract and retain water, its overall effectiveness is also reflected in restoring the hair cells' structural make-up.

5. Ceramide III B

   Ceramides are waxy lipid molecules naturally found in the hair cuticle and are crucial for maintaining strength, structure, and overall hair health. The role of ceramide III B in improving hair conditioning includes the following benefits:

   • Improve the hair's resistance to damage and reduce moisture loss.
   • Keep the hair hydrated and prevents it from becoming dry and brittle